Friday

Follow Friday - (#FF) with Veronica Di Santo from Ines Di Santo


Name: Veronica Di Santo

Occupation: Designer and Creative Director for Ines Di Santo

Who is your role model/mentor: Ines Di Santo! Mother, Best Friend & Fashion Genius

What do you like most about your job: It is challenging, interesting and very fulfilling (and I can’t get fired)!

Daily ritual: Heading to the studio every morning and seeing new concepts develop and transform into a new wedding gown.





The most rewarding part of my job is: Satisfied brides that express the same feeling I did when I wore three Ines Di Santo wedding gowns 3.5 years ago!

What has been your biggest strength that’s helped you succeed in your industry? Staying true to our personal design and look. Not trying to emulate or be someone else. Not trying to fit into a current trend or style. Being fashion forward and taking risks!



Memorable celebrity encounter/interview: Recently working with Serena Williams for the Vanity Fair Oscar Party. She has a personal sense of style and is discerning in a way that I think that comes from an Athlete’s state of mind.

Where do you go for some retail therapy? I always looked at the leaders in fashion for their drama, personal expression and unique signature in the fashion world: a few greats that come to mind are Christian Dior, Valentino, Alexander McQueen (RIP)

What has been your favorite event to attend? Our runway show in October. It is such an emotional flood of feelings to see all of your hard work over several months presented to a group of Fashionistas.





Favourite hangout: Our studio and my home!

Favorite childhood memory: Wearing so many dresses over the years as a young child, then prom, then graduation and weddings and always having people pull me aside and ask “where did you get that dress?!”

If there was more time in the day you would: I would spend more time outdoors and enjoy nature!

Last song you downloaded: “if you leave” by OMD. These days I find I am obsessed with 80’s music (not fashion)!

Ines Di Santo & daughter Veronica Di Santo

Veronica Di Santo has been working with her mother, Ines Di Santo, since the age of five. Ines Di Santo was born in Italy and was educated all over europe and South America. Di Santo is now refered to as one of the top bridal couture designers in the world! 

To appreciate and fall in love with more Ines Di Santo's bridal gowns, visit http://inesdisanto.com/ and make sure to see the Spring/Summer 2011 Collection!

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