Pretty around the Corner

Take a trip to West Broadway and you'll discover Vancouver's premiere bridesmaids boutique, Frocks! Owners Catherine and Deb take pride in their customized and personalized services as they work one-on-one with each client to ensure each bridesmaid looks gorgeous. Frocks leading ladies have done an impeccable job opening a boutique with a relaxed environment where brides can focus on some of the most important people in their lives and on their wedding day- their bridesmaids! Frocks features lines from design houses in New York and California which are often showcased in well-known magazines such as InStyle Weddings and Martha Stewart Weddings. We are so excited to announce that the following lines from Frocks will be featuring in one of the haute couture fashion shows at Crème de la Crème: Jenny Yoo, Thread, Simple Silhouettes and Lynn Lugo.

Content & Information from Frocks

We recently spoke with the lovely ladies behind Frocks and they shared their experience with us! "We’ve received an overwhelming response to these designers at past Crème shows and are thrilled to be showcasing their newest styles and colours this fall. We’ll be JUST back from New York with our newest dresses to showcase at Crème. Our models will strut their stuff in fashionable styles that balance cocktail inspiration with styles and colours that set the style stage for the most fashionable brides." - Catherine & Deb

Our team is especially looking forward to the new and fresh line by Jenny Yoo. Catherine & Deb informed that us that Jenny Yoo is the" most popular New York designer, dresses the most discerning New York socialites and has outfitted many celebs for red carpet events. She brings incredible fabric and styling to cocktail, bridal and bridesmaid style and will have your girls thanking you for asking them to be your bridesmaid! "

Jenny Yoo Dress

Jenny Yoo Dress

When entering the magical world of modern dresses for bridesmaids, the women at Frocks will show you limitless options of dresses. Frocks is also Canada’s first and only store dedicated to the bridesmaid (though brides, mother of the brides/grooms and flower girls have also found their wedding style at Frocks too). This is an exciting addition to Crème de la Crème this year so be prepared as it'll be a real treat to the eyes!

The experience for a Frocks’ Clients:

"Our designers are carefully chosen for their cocktail inspired styles, luxurious fabrics and seemingly unlimited colour options. We often have brides come into our store with nothing more than a coloured piece of ribbon and we’ll build their wedding style from there. We typically recommend that brides choose a designer, fabric and style and let her girls choose their particular style. Our featured designers style for this and build collections that work together while flattering different body types."

"While Frocks does offer off-the-rack selections for those last minute cocktail events, the majority of our dresses are made to order. The client chooses their style and then selects their fabric and size to create their ideal dress. How often do you get the opportunity to have a dress made just for you by a boutique design house? Frocks’ clients enjoy the time with friends as they browse the racks at Frocks’ adorable Kitsilano boutique, grab a piece of licorice or candy on their way into the fitting room and have fun in a flurry of silk taffetas, chiffons and dupioni!"

What are you looking forward to most at Crème de la Crème this year:

"We are absolutely bursting with excitement about showcasing, for the first time this year, our stunning line of destination and classic bridal gowns. Our designers all feature “bridal alternative” styles that are designed with the timeless bride in mind. Without adornments of beads or ‘pouf’, these simple gowns look as stunning on a Maui beach or Whistler golf course as they do at a lavish downtown affair. "

"Our clients choose one of these classic gowns and then add their flair with cage veils and incredible jewelry to create a classic look that will never look dated. The bridal alternative lines of our designers have been a secret for years and we are thrilled to be showing them for the first time at this year’s Crème de la Crème show. We can’t think of a more fitting setting to introduce these collections. "

A Fun Fact about Frocks:

"We bet you wouldn't know that, we, the founders of Frocks, have been brides themselves (once each!) and bridesmaids a combined total of TEN times. So, needless to say, we know our stuff! It’s a unique time in your life and the girls at Frocks will do everything to make the selection of your bridesmaids’ dresses the highlight of your planning. We have gathered the top designer’s collections and presented them in a delightful boutique. If you enjoy flipping through the pages of InStyle for inspiration, the pages will come to life during an afternoon at Frocks." We are very excited to showcase Frocks simple yet modern dresses at the most opulent event of the year, Crème de la Crème.